Lunes, Disyembre 24, 2012

Common Misconceptions About Engaging in Online Business

What is your reason for starting an online business
Have you ever ventured into something new without being prepared for it?

If you are an aspiring online entrepreneur, you may have read a lot of success stories from business gurus, experts, coaches, and advisers.  Most of them emphasize how easy it is to make money online.  In their desire to sell you into becoming an online entrepreneur they forget that fact that there are other entrepreneurs who fail to succeed.  In fact, it is safe to say that while there are a handful who have succeeded the rest have failed to cause a ripple in the online world.

There are a lot of benefits of going into online business.  However, it is not all a bed of roses.  So, what are the common misconceptions about becoming an online entrepreneur?

“You will have more time for yourself”
Though it is true that becoming an online entrepreneur will free you from the rigors of an 8 am to 5 pm schedule, becoming an entrepreneur does not mean that you have lots of spare time. In fact, if you are starting, you need to devote so much of your time just to make your website/blog visible. You need to partner with fellow bloggers and entrepreneurs for better exposure online.

“You will be rich”
If your plunge into online business with the mind set that you will be rich in a matter of weeks or even months, you will probably realize that you are wrong.  Many successful entrepreneurs have websites/blogs because they love what they do. They share their expertise on a particular field so others will learn and the people look up to them as their leaders.  Though they earn money from what they do, it is not their primary consideration.  Going into online business without having established yourself as an expert with the idea of engaging in direct selling efforts is not the way to go.

“You have no employer”
Sure, engaging in an online business makes you your own boss.  However, it can be difficult to do everything on your own knowing that there is nobody to help you if you encounter obstacles.

“Online business is easy”
Some marketers say that the first thing to do to succeed online is to build a blog or website.  The truth is, having a website or blog is not enough (no matter how expensive it is).  Right now, there are probably millions of blogs and websites in the world wide web.  Most of these websites and blogs do not attract traffic and have no readers.  If nobody is reading your blog then you cannot establish yourself as an expert.  You cannot sell anything.  Getting followers and establishing yourself as an expert in a field, however, is not easy. It takes time and a lot of effort.  Even if you exert effort, there is no guarantee that you will succeed online.

“You have more time to rest”
Becoming an online entrepreneur entails a lot of sacrifices.  It means giving up your weekends just to meet people and get clients.  It means waking up in the middle of the night just to meet deadlines.  It means taking call from clients even when you are on vacation just to conclude a sale.

I Love What I Do
Being an online entrepreneur can be a very rewarding and fruitful experience.  But you need to get ready for the worse.  Personally, I suggest that you try to get a stable job first and do it on your free time.  Try to establish yourself as an expert on a chosen field and establish partnerships with people who started their business longer than you.

What is Your Take?
Are you an online entrepreneur? What is your reason for venturing into this business?
Share your tips and experiences in the comments below.

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